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WinWatcher
New Visual History and the Email library: see every change and every email of your competitors

See what your competitors scale, before everyone else does

WinWatcher follows Shopify stores for you and tells you the moment a product starts climbing their best-seller list.

Start free trial Add to Chrome See how it works

7 days free · no card needed · EU hosted · cancel any time

One view for the data you now look up in five tabs.

  • Shopify
  • Meta Ad Library
  • Similarweb
  • Trustpilot
  • Google Sheets
  • Discord
  • Email alerts

The WinWatcher flow

From their best seller to your scaled winner.

Your competitors test products with their ad budget. WinWatcher tells you which ones work, so you only spend on proven products.

  1. 01 · Competitor

    N
    nora-mae.nlFollowed · scanned 4 min ago
    220 active ads3 new launches

    You follow your competitors

    One click in the extension, or auto-follow. WinWatcher scans their best sellers for you.

  2. 02 · Notification

    WinWatcherBOT09:14
    Riser at Mode van Laar Meridian Luxe Trainingspak #1,348 → #4 in 3 days

    A ping in your Discord

    The moment a product climbs their best-seller list, you hear it. In Discord, by email or in the dashboard.

  3. 03 · Validated

    Winner score92
    Market check NLGO
    Sold by6 stores

    Proof, not a hunch

    Winner score, active ads, how many stores sell it and whether your market is still open.

  4. 04 · In your sheet

    Cloud Slides €24.95
    LED Sunset Lamp €29.95
    Meridian Trainingspak €39.95

    Added to your sheet

    One click puts the product, price, store and reason in your own Google Sheet. Your shortlist builds itself.

  5. 05 · Scaled

    TestScale

    Scaled to the max

    You test with data behind you and put your budget on the product that already proved itself.

5,000

products per store, in their real best-selling order

4

data sources: Shopify, Meta Ad Library, Similarweb, Trustpilot

100+

apps and tracking pixels recognised

40

scans kept per store, so you see the trend

From a store you visit to a product you test.

How WinWatcher finds a winner, without guessing. Four steps, mostly automatic.

  1. 01EXTENSION

    nora-mae.nl · ☆ Follow

    You visit a store

    The sidebar shows its numbers at once. Follow it in one click, or let auto-follow collect it.

  2. 02EVERY SCAN

    4,918 products saved in order

    Every scan saves the order

    Up to 5,000 products in Shopify's own best-selling order, with prices and launch dates.

  3. 03DASHBOARD

    #1,348 → #4 · score 100

    Climbers stand out

    A product that jumps hundreds of places in a few days gets a high Winner score, with the reasons.

  4. 04MARKET CHECK

    NL GO · AU EARLY · US SKIP

    You check your market

    Market check tells you if someone already scales it where you sell: GO, EARLY or SKIP.

We watch the stores, not the Ad Library.

When a store starts scaling a product, it climbs their best-seller list. You hear about it before it lands in every “top 10 winners” list.

See all features, each in a few words →

Winner score, with the reasons

Every product gets a score from 0 to 100 on how fast it climbs, and why, in plain words.

  • Meta pixel
  • TikTok pixel
  • Pinterest tag
  • Google tag
  • Review app
  • Upsell app
  • Bundle app
  • Size chart

Tech stack

See the tracking, upsell, review and bundle tools your competitors run.

Market check

Drop in a product photo. See who already sells it where you sell.

Chrome · Edge · Brave

Open any Shopify store. Its numbers are already there.

Follow in one click, or let auto-follow collect competitors while you browse.

Competitor Radar

Every store by market, with its active ads and when you last looked. It tells you who is due again.

Vendor spy

The brands and suppliers behind your competitors' new products.

New · Visual History

See every change on their store.

WinWatcher screenshots the pages you pick every week and puts them side by side. New banner, new price, a button in a new colour, a sale that started: it is marked, in its own colour, with what changed.

nordlinen.com · Home 20 Oct 27 Oct
Before After

What changed5 changes

  • Promotion Banner: “New autumn collection” → “Black Friday: up to 40% off”
  • Price Wool coat €129.95 → €89.95
  • Button “Shop now” turned black → orange
  • Image New hero photo
  • Product A new best seller on the home page: Quilted vest
  • Side by side, a slider to drag, or only the difference
  • Every page you choose: home, a collection, a product
  • Weekly, calm for the store, no browser of your own needed
  • A store’s Black Friday switch, the day it happens
New · Email library

Every email they send, in one library.

Sign up on a competitor’s store with your WinWatcher address. Their newsletters, sales, welcome mails and abandoned cart flows come in, are read and sorted for you: the discount, the code, the day and hour, and the platform they send it with.

Nordlinen · Timeline All 24 Sale 9 Newsletter 8 Flows 7

Today2 emails

18:02 Sale30% off LAST30via Klaviyo Last chance: 30% off ends tonight
09:15 Welcome10% off WELCOME10via Klaviyo Welcome! Here’s 10% off your first order

Yesterday2 emails

14:30 Abandoned cart via Klaviyo You left something behind
10:00 Newsletter via Klaviyo New in: the autumn edit

Mon 26 Oct1 email

08:00 Black Friday50% off BF50via Klaviyo Early access: up to 50% off for subscribers

24

emails in 30 days

3.2

campaigns a week

30%

their biggest discount

18:00

when they send sales

Their welcome flow

  1. 1Right away
    Welcome! Here’s 10% off
  2. 2After 1 day
    Meet our best sellers
  3. 3After 3 days
    Your 10% ends tomorrow
  • Their sales calendar: when, how deep, which code
  • Welcome, abandoned cart and winback flows, step by step
  • Shared: a store someone already follows is there from day one

Find supplier

One click on a product photo: the same product on 1688, AliExpress and Alibaba.

Smarter Ad Library

How long each ad runs, the day its product was added to the store, its best-selling place, and the creative to download.

Theme detector

Which Shopify theme a store runs, its version and how many of your stores use it.

ROAS & profit calculator

Your break-even ROAS, CPA and profit per order, before you spend on ads.

Catch the climb with Risers.

A product that jumps hundreds of places in a few days is a store spending money on it. Risers puts those jumps on top, even deep in the catalogue.

ProductStorePrevious → nowClimbed
Cas | Stijlvolle heren sweaterMode van Laar#4,410 → #20↑ 4,390
Meridian Luxe TrainingspakMode van Laar#1,348 → #4↑ 1,344
Paris | Premium Mannen Sweater van Gestructureerde KnitMode van Laar#311 → #21↑ 290
Zomervest met meerdere zakkenMode van Laar#54 → #5↑ 49

Found a bestseller? Put it in your sheet.

  • Your own sheet and your own columns: WinWatcher writes where you want
  • No doubles: a product that is already in it is caught
  • The market is filled in for you from the store's shipping countries, domain and currency
  • Set up in two minutes with a small script in your sheet (the guide walks you through it)

By hand: hours. With WinWatcher: one scan.

The jobBy handWinWatcher
Best sellers of 100 storesHours of clicking, every week One scan, saved and compared
Which product starts climbingYou see it when it is too late Risers and a Winner score after the next scan
Active ads per storeSearch the Ad Library one by one Counted per store, with the history
Already scaled in my market?Guesswork Market check: GO, EARLY or SKIP
Competitors you do not know yetLuck Vendor spy and auto-follow

Two ways to use it, one account.

Everything syncs by itself between the two: follow a store in your browser and it is in your online dashboard a moment later.

In your browser: the Chrome extension

Works on your own computer (Chrome, Edge, Brave). Open any Shopify store and see its numbers in a sidebar, follow it in one click, look up Meta ads, visits and reviews from your own browser, and let auto-follow collect competitors while you browse.

  • Bestseller position of the product you look at
  • Works on its own, also without the online dashboard
  • Auto-follow with a notice on the page

Anywhere: the dashboard on getwinwatcher.com

The same dashboard online, on any computer: stores, products, risers, market check and vendor spy. Start a scan there and your extension runs it; data other customers already measured shows at once.

  • Discord alerts, also when you are not looking
  • Import stores from Excel or CSV
  • Your account, browsers and invoices in one place

Made for people who test products.

Dropshippers

What it solves for you

Product researchers

What it solves for you

Media buyers

What it solves for you

E-commerce brand owners

What it solves for you

Marketing agencies

What it solves for you

Up and running in two minutes.

  1. 1

    Create your account

    Start the 3-day free trial. No card needed; everything is unlocked.

  2. 2

    Add the extension

    Install WinWatcher in Chrome, Edge or Brave and log in with your account.

  3. 3

    Follow your competitors

    Click ☆ Follow on any Shopify store, or paste a list of stores. The scans start right away.

Pricing that pays for itself.

Every plan has every feature. You only choose how many stores you follow and on how many browsers you use WinWatcher.

Starter

For your first niche: follow your main competitors.

€19 / month

Billed monthly · cancel any time

100

stores you follow

1

browser

Start 7-day free trial

No card needed · everything unlocked

Everything included

  • Products tab with Winner score
  • Risers, Competitor Radar and Market check
  • Meta ads, apps & pixels, checkout
  • Discord & email alerts
  • Dashboard on every device

Pro

Most popular

For serious stores: several niches and a laptop next to your PC.

€39 / month

Billed monthly · cancel any time

500

stores you follow

2

browsers at once

Start 7-day free trial

No card needed · everything unlocked

Everything included

  • Products tab with Winner score
  • Risers, Competitor Radar and Market check
  • Meta ads, apps & pixels, checkout
  • Discord & email alerts
  • Dashboard on every device

Agency

For agencies and teams: no store limit, more devices.

€79 / month

Billed monthly · cancel any time

Unlimited

stores you follow

5

browsers at once

Start 7-day free trial

No card needed · everything unlocked

Everything included

  • Products tab with Winner score
  • Risers, Competitor Radar and Market check
  • Meta ads, apps & pixels, checkout
  • Discord & email alerts
  • Dashboard on every device
Try it 7 days for freeEverything unlocked, no card needed.
iDEAL or BancontactPay once for a month or year. Never charged again by itself.
Credit cardRenews by itself. Cancel in two clicks, any time.
Prices include 21% VATBusiness in the EU? Enter your VAT number for an invoice without VAT.
Affiliate programme

Share WinWatcher. Earn 35% as long as they pay.

Every WinWatcher account has its own link. Everyone who signs up through it earns you 35% of every payment (excl. VAT) for as long as the customer pays. Follow your clicks, sign-ups and earnings live, and climb the leaderboard.

Create an account and get your link
  • Your own linkReady in your account, copy and share.
  • 35% excl. VATOn every payment, for as long as they pay.
  • LeaderboardSee how you rank against other affiliates.
  • Paid to your bankAsk for a payout from your account.

Questions

Anything else? Ask in the Discord.

Every Shopify store. WinWatcher reads the public store data (products, best-selling order, launches), the Meta Ad Library, Similarweb and Trustpilot.

Your competitors are testing products right now.

Find out which ones work, before you spend a euro on ads.

Start free trial Add to Chrome Join the Discord