Free tool

Break-even ROAS & profit calculator

See the lowest ROAS your ads can run at, the most a customer may cost, where the money of one sale goes, and what you keep at your own ROAS.

Break-even ROAS

–× ROAS

Below this ROAS every sale costs you money; above it every sale makes money.

0×1×2×3×4×5×

For 10% margin–

For 20% margin–

For 30% margin–

Your costs are higher than what you keep from a sale: this product loses money even without ads.

Break-even CPA

–

The most you can pay for one customer before you lose money.

Your product

Selling price (incl. VAT) € Product cost € Shipping per order € VAT % Shopify + payment fees % Other costs per order €

Your ROAS 2.5× Orders per month 300

Ad spend per order–

Net profit per order–

Net margin–

Profit per month–

How is this worked out?

Profit per sale before ads = selling price without VAT − product cost − shipping − Shopify and payment fees − other costs.

Break-even ROAS = selling price ÷ profit per sale before ads. Break-even CPA = profit per sale before ads.

For a margin: that part of the selling price is kept as profit first, ROAS = selling price ÷ (profit before ads − margin × selling price).

At your ROAS: ad spend per order = selling price ÷ your ROAS; net profit = profit before ads − ad spend per order.

Also free: the LTV calculator (what a customer is worth) and the Shopify theme detector.